Which of these statements  rings true to you?  “I have competition today.”  “I have less competition today.”  “It’s about the same.”  We believe  you probably have  less competition today than you did a year ago. 

What’s your belief about advertising?  “It’s more important to advertise today, less important, or about the same?  In a recent article published by E-zine, Michael Forty, a plumber operating his own business, had this to say, “Nobody should underestimate the positive effect of advertising, especially when everybody else seems to be reducing.  It just might be possible to turn our whole situations around when we look and act positively” 
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