November 1st, 2009
Recently my son Brian, an Internet marketing expert for I Village, and I were having a discussion about Google Ad Words. Brian said, “Dad, Google Ad Words is like the game of Chess. You learn the basics in an hour and then you spend the rest of your life learning how to play the game”. And he’s right!
Google is the dominant search engine on the Internet and their Ad Words program is the number one pay-per-click program. Unfortunately, there’s a potential problem with Ad Words should you decide to enroll in the program Following Google’s signup instructions, you’ll be online and setup in their Ad Words program in just a few minutes, and thinking “That was easy.” Ad Words and Google will be happy to welcome you as a new customer. But here’s where that potential problem may arise!
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June 18th, 2009
Every business owner knows that to be competitive in today’s market place they must have a website, regardless of how large or small their business. When consumers begin the buying process, the first stop they make is the internet. Consumers spend time online, researching the products or services that they are interested in purchasing long before they ever make the purchase. If you want to make that sale, you need to be the online source for the information the consumer is seeking.
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February 6th, 2009
Which of these statements rings true to you? “I have competition today.” “I have less competition today.” “It’s about the same.” We believe you probably have less competition today than you did a year ago.
What’s your belief about advertising? “It’s more important to advertise today, less important, or about the same? In a recent article published by E-zine, Michael Forty, a plumber operating his own business, had this to say, “Nobody should underestimate the positive effect of advertising, especially when everybody else seems to be reducing. It just might be possible to turn our whole situations around when we look and act positively”
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